Think About The Connections , Think About The Indirect
Are you just focused on the direct connections? It could be time to take a step back and look for the indirect connections. Think about it like you are playing a game of pool. Sometimes, you have to do bank shots. You might need to make one ball bump into another ball to get the desired results that you want to attain.
It could be time to start putting your creative juices to work. Think about results and then start to build the path backwards. You might have heard about beginning with the end in mind. I think that was in the book by stephen covey the 7 habits of highly successful people.
Maybe one of your goals is to get more exercise. Could you make a simple switch to start parking farther away from the front of the store to get more steps in? Could you get more steps in your shopping trips by just walking around to see more of the items that they have available? You might find new products and services and also get the chance to add to the number of steps that you are walking daily.
When you step back, you might start to notice how things are connected. You might want to buy the car, but you don’t really think about the gas. Are you really thinking about the car insurance when you are going into the dealership to get a test drive? Maybe some people are doing their research on the best auto loans and the right credit score for getting approved for an auto loan, but people are probably just focused in on what they want.
Thinking about the connections could make you look at the options. How is one product compared to another one. Are you going to look at the products side by side? Are you going to look at the different features? Are some features more important than others? What about the reviews? Are you going to look at the product reviews? Are they going to sway your decision to buy? You might see the negative product reviews and still move ahead with a purchase. Don’t ask how I know about this.
Some people like to go direct and others might like to add in some indirect opportunities. Are you going to start looking at indirect options? Looking at the information that is related or connected might bring up new concepts and ideas. Think about the keywords. Inputs and outputs. I think I read it in some books ( Dan Kennedy???, can’t remember) . What are people buying before and what are they buying after?
