Keyword Tools and Niche – Insurance

It could be a good idea to use the keyword tools that can show the search volume and cost per click amounts.  The tv commercials run all the time on your smart tv.  Are you keeping up wiht the industries that are advertising on tv?  One of the topics might be insurance.

When search the keyword tools and type in keywords like insurance, you might find interesting results.  When you hear the word insurance, what is the first thing that comes to mind?   You might think back to getting car insurance.  How did you go about getting it?  Did you ask a friend or your parents?  Checking the car insurance quotes might have been different in the past.  With technology, searching for auto car insurance might be easier.

When you are trying to get a car, a person might not really focus that much on the insurance.  Finding an insurance broker might be at the back of the mind when trying to locate a car.  Think about insurance and viewing the keywords might reveal some information.  Insurance broker is a keyword that has a cost per click that is attractive.  Just think about the number cars and trucks that are on the road that need to have auto insurance.

Viewing the keywords could lead to thinking about different topics.  Are people thinking about joining insurance companies?  The idea of getting a job as an insurance agent might not have been the main focus.  Looking at the niche keywords could reveal some interesting differences.  Which keyword gets more monthly searches?  Insurance agents or insurance broker?  Which keywords get a higher monthly search volume?  It might be important to know before coming up with more content.

When the topic of insurance companies come up, you probably know a few of them.  Could you make a list of different insurance companies?  Can you identify them by their brand colors and tag lines?  It is amazing how the marketing and advertising can stick with you for years.