Are You Focused On The Brand Names?
Does the brand name really matter to you? For some people, it is all about the brand. They might only want to buy the product because it has a certain brand name tag attached. For others, they might just like the quality or the price.
Value could be a big factor. The shoppers might have different budgets when it comes to meeting their needs and the products in their price range might be fixed. There are plenty of options in the marketplace and making trade offs when it comes to buying can come into the picture.
It might be easy to think about when you are talking clothes. The simple need to get a sweater might bring up lots of past memories. When the topic of buying a sweater comes up, you might remember the old days of going to the local shopping mall and walking through the big brand name stores. The price tags on the premium sweaters might be much higher than going to the regular retailers like walmart or target.
Finding quality products at a good price could make all the difference. What happens when you find the best of both worlds? Finding quality products at a bargain value might be the rare option. Buying the generic brand might expose the prospect to something that they enjoy. Is there a big difference between the private label brand and the premium brand? Is it all in the mind?
For some shoppers, spending more money on products might be a part of the fun. For others, the quality and the ability to save might have a bigger impact. Finding the right value and making the buying decision can change from time to time. Shoppers might differ on what is important. Some might like to spend on luxury shoes, but they might go with more value when it comes to pants and shirts.
